CAP COM Cares Foundation Launches Individual Giving Campaign

From the desk of Amanda Goyer

The CAP COM Cares Foundation, the charitable giving arm of CAP COM Federal Credit Union, has launched its Patron of the Foundation Program. The program enables individual donors to give monthly or annually through an automated donation platform, while receiving public recognition for their generosity.

The Patron of the Foundation will allow the CAP COM Cares Foundation, which has donated more than $3.2 million to the local community since 2003, to establish a recurring fundraising stream, enabling deeper community giving. It will also create meaningful experiences for donors through volunteer opportunities and community partnerships.

“We have dedicated our mission to providing unique and unforgettable experiences for both Foundation recipients and benefactors,” said Amanda Goyer, CAP COM Community Relations Manager. “The Patron of the Foundation expands on this mission, and lets donors experience their positive impact firsthand.”

The Patron of the Foundation is open to anyone who wishes to support its ongoing efforts in the Capital Region community. Monthly giving starts as low as $10 and can provide up to 12 local, underprivileged children backpacks and school supplies.

To learn more visit:


Why You Should Shop Small on Small Business Saturday.

small business 2

  1. You’ll help create jobs in the community. …
  2. Your tax dollars stay local. …
  3. Small businesses give back to the neighborhood. …
  4. Shopping at one local business helps other local businesses. …
  5. Small businesses offer more unique products.

Small businesses, If you would like to have your business featured, please reply with your store name so our readers can come visit and shop at your store.

Days of Gratitude

Gratitude Jar

As we enter the season of giving, and with Thanksgiving being right around the corner, it’s not unusual for people to take a step back and reflect on all that we have to be grateful for. There are different ways that we can do this. My family has a tradition, as I’m sure many of yours do, of going around at the Thanksgiving dinner table and saying one thing you are truly grateful for this year.

Two years ago, during one of our Staff Development days, I gave each of my staff a glass mason jar, a small note pad of paper, and a pretty gel pen, and asked them to write their name, followed by “Gratitude Jar” on the jar tag. I told them that each day, they should try to find something they were grateful for, write it down on a piece of paper, and add it to their jar. Then, at the end of the year, they could go back and read each of them as a special day of gratitude.

This year, I was invited, with some of my friends, to take part in the Days of Gratitude for the month of November on Facebook. Each day, you write on Facebook something you are grateful for. Just think how fun it will be next year when you get your Time Hop memories!

Regardless of how big or small, there is always something to be grateful for. We are grateful for our spouses, our children, our family members, our friends. We are grateful for reconnecting with a long lost friend, for a random act of kindness by a stranger, for that much overdue night out with friends, and the laughs that make our stomachs hurt. We are grateful for our jobs, for our mentors, for the difference we are able to make in other people’s lives.

We are grateful for our health. For the ability to get out of bed in the morning. To enjoy snuggles from our furry babies while we have a cup of coffee. Thanksgiving was always a time for me to do this, but 14 years ago when I went home during Thanksgiving break to have my surgery to remove my cancer, it took on a whole new meaning of gratitude.

As we gear up for the holidays, reflect on what you’re grateful for. Ask your kids, your family, your friends, your work colleagues. If you can do something, big or small to make someone else’s holidays a little brighter, do so. If you are looking for something to do, join us at the WBC Annual Holiday Fundraiser to Benefit Whitney Young Health on December 12th from 11:30-1:30pm at the Desmond (Purchase Your Ticket Here).

#GivingTuesday with Whitney Young Health

Giving Tuesday Facebook Banner

So what is #GivingTuesday?

You’ve may have heard about it before in passing or on social media in the past, but #GivingTuesday is your chance to make a positive difference at the start of the holiday season.

#GivingTuesday is the first Tuesday after Thanksgiving, right in the midst of the major shopping days like Black Friday and Cyber Monday. This year, #GivingTuesday falls on Tuesday, November 28th. It’s a day that shifts the focus from buying gifts for your loved ones to helping out people you may not know, who are in less fortunate situations than you may be in. It has become a movement that celebrates and supports giving and philanthropy to a charity you are most passionate about.

Every year, Whitney Young Health participates in this day of charitable giving because not only are we a network of health centers, we are also a non-profit. Charitable donations from our supporters are why we are able to provide a vast number of critical health resources to over 19,000 people all through the Capital Region, who otherwise would have no access to the necessary healthcare they need.

This effort can not be achieve on our own, we need your help. 

You can make a difference right in your own community by supporting Whitney Young Health. Your donation can help a child manage their asthma, a women receive a mammogram, and a man to have a physical he needs for a job he’s applying for. These are just some the ways your donation will be hard at work.

We make giving on #GivingTuesday simple. If you want to make a charitable donation benefiting Whitney Young Health, click here and follow the instructions. We accept generous donations of any amount. Also, spread the word about your donation and about #GivingTuesday by using the hashtag on social media.

If you have any questions regarding #GivingTuesday or where your charitable donation is going, contact Kate Renna at (518) 591-4772. 

Quick Read: Female Founders Behind America’s Hottest New Companies


Credit: Illustrator, Michael Malloy


Women in Business Wednesday-

These women faced challenges or needed to come up with a solution to create a better way of providing a service or product.  Take a quick glance through the article to stay on top of how women entrepreneurs are staying on the cutting edge of business.

How Companies Can Leverage Gender Diversity to Drive Innovation and Performance

Founder and CEO of Women Igniting Change™, Robbin Jorgensen caught up with us recently and shared some advice on how organizations can elevate the talent of their women leaders WHILE surpassing their goals in the process. Read what she had to say below:

Founder and CEO of Women Igniting Change™, Robbin Jorgensen

If you want your organization to thrive in today’s marketplace, diversity is key. While we know this intuitively, research has also proven that diverse companies significantly outperform their homogeneous competitors.

Many organizations that are ready to start leveraging the potential of a diverse workforce begin by implementing and re-evaluating women’s leadership initiatives. At Women Igniting Change™ we work with a lot of companies who have the best of intentions. They want to implement strategies that help women in their company feel valued and engaged. They want to provide the education necessary to ensure they have a pipeline of high potential women ready to take on additional responsibilities and move into senior leadership positions. The only way to ensure the success of goals like this is to stop and evaluate what is and isn’t working, and then strategically map out a plan of action.

Unfortunately, the Corporate culture is 95% reactive and 5% proactive. Leaders are so busy putting out fires that there isn’t time dedicated to proactively think through how something should be designed and implemented. What we often see are organizations that – despite doing their best to offer programming that offers real value – aren’t offering streamlined programming that connects to the bigger picture. They hire multiple outside vendors to come in and do “one off” programming, hope the value sticks, and move on to the next one.

So, how do you ensure that you’re adding solid value to the women in your organization WHILE surpassing your organization’s goals in the process?

By creating a solid framework.

Here are our four essential keys to creating a framework for a successful Women’s Leadership Initiative:

1 – A Comprehensive Strategic Plan

In order to have the impact that most organizations desire, they MUST take the time to implement a comprehensive, strategic women’s leadership development plan.

First – It’s imperative to determine what the overall objective of the program is.

  • What is it you’re trying to accomplish? What are the desired tangible outcomes?
  • WHY is it important that this be achieved?
  • How does this program align with other key corporate initiatives?

Second – Who should be in charge of the program? The most effective programs have key stakeholders from across the organization working together in a consistent, structured manner.

Three – What does the program look like when it’s done and done well?  It’s imperative that organizations take the time to complete this step.

2 – Ensure Strategic Alignment with your Corporate Growth Strategy

Implementing a women’s leadership initiative without tying it back to the corporate growth strategy is simply checking a box.

What is the 3-5 year plan/strategy for gender diversity? The best way to achieve those goals is to look at every facet of the strategy and then reverse engineer a plan of action that begins with your women’s leadership initiative.

3 – Measure Program Effectiveness

Too many programs exist without an effective measurement and ROI calculation. It’s essential to “inspect” what you “expect.”

Establishing key performance indicators (KPI’s) that measure effectiveness and offer the opportunity for course correction is critical to success.

  • What are the elements that need to be measured?
  • How often should check-ins occur?
  • How should the information be communicated and to whom?
  • How is the learning being applied back to their roles? How is that being quantified?

4 – Create a Sustainability Plan

Without sustainable benchmarks, the whole thing was just a really nice idea. Once you have a plan that works, how will you not only sustain it but help it evolve and grow?

Many initiatives can fall flat if they are done the same way year after year. So, it’s essential to map out how your organization will sustain and grow your women’s leadership initiatives.

Of course, there are multiple layers underneath each one of these categories that are essential to ensure success, but starting with these four as a benchmark will guide you in the right direction.

If you’d like to speak with a Women Igniting Change™ strategic solutions partner, we’d be happy to share some of our best practices for creating a comprehensive plan for your organization that transforms your women leaders into strategic business partners. You can reach us at: or (888) 467-6127.

Another way you can learn more about Women Igniting Change™ is to join us on Tuesday, January 9, 2018 from 11:30am-1pm,  at an upcoming program. Earn the six transforming steps that will IGNITE 2018!


Then & Now: The Evolution of the Sports Bra

Have you ever thought about what life was like for active women before the invention of the sports bra? I, personally, took the thing for granted, until I saw ESPN’s mini-documentary on the subject earlier this year.

If you missed it, it’s worth 10 minutes of your time to watch:

You’ll hear from three women – Lisa Lindahl, Hinda Miller and Polly Smith – about how they came up with the idea for the Jogbra. How before this invention, lots of women were simply didn’t participate in sports because it was either too uncomfortable or too embarrassing for them.

You’ll learn how the Jogbra came into popularity on the heels of Title IX, a piece of legislation widely considered to have had “a greater impact on American women’s sports than any other development in American history.” And how the sports bra just might be the next most important development for women in sports after that.

Pretty wild when you stop and think about it, right?!

The sports bra has been through quite an evolution since the Jogbra (just watch the ESPN video to the end to see what I mean). Nowadays, most women know the value of a good sports bra. And hopefully no girl is discouraged from athletic endeavors because she doesn’t have the right support.


Today, a sports bra ad from Under Armor reminds the world that women are unstoppable. And it sure doesn’t hurt to feel comfortable and supported while you’re taking on the world. So kudos to the innovative ladies who invented the Jogbra. They saw a problem that was limiting women’s potential, and they invented a solution for us all. 40 years later, it’s nice to see how far we’ve come.