Member Spotlight: Catherine Hover, Founder of Palette Cafe

To further promote women, minorities, and veterans who are leading the way in our community, we are featuring Chamber member businesses that fall under these categories.

This week, meet Catherine Hover, Founder of Palette Cafe. Palette Cafe is “more than a cafe. It’s a place that celebrates culture, shared ideas, and connections. Palette Cafe is a space where everyone in the community is welcome. It’s a hospitable place to grab a great cup of coffee, a quick lunch, or a cocktail. We aim to inspire everyone who joins us through our well-designed space and local artist gallery wall. It’s a comfortable place to get work done, escape from the challenges of home, or connect and meet with a group of friends.”

When you have 30 minutes of free time, how do you pass the time?

“When I have 30 minutes of free time, I love to call my girlfriends or mom back home in New Orleans and catch up on life, it’s so therapeutic. I also like to catch up on my reading. I’m currently reading The Upside of Being Down by Jen Gotch and I am getting some really good stuff from it!”

What do you love most about what you do?

“I love meeting new people who have different experiences under their belt. Hearing stories and helping business owners get out of their own way to ultimately reach their business and life goals and become the best version of themselves is what I love to see. That’s what Palette is about, after all, leveling up in life and in career!”

What would you most like to tell yourself at age 13?

“I would tell myself that other people’s opinions of you are none of your business. Stay the course and keep doing what you feel is right and fun to do!”

What have you gained from being a member of the Women’s Business Council?

“I have learned so much about other women in business in the area. At Palette, we’re all about coming together and building a community of strong women leaders. The Women’s Business Council has opened my eyes to so many other kickass women in the region who I would love to get to know more.”

What is the best advice you have ever received?

“The best advice I have ever received, and something I often tell others, is to invest in yourself before you ever pour your time and energy into someone or something else. You are always your best work and should be valued and held as the highest priority in your life. Only then can you be of service to anyone else.”

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