Building a Culture of Success

From the desk of Sharon A. Burstein, President and CEO, Sharon Burstein International

Here’s a question for you. How would you describe the business culture of your company or organization? Business culture affects internal and external success. Many of you reading this may not even know your business’ culture. This is something vital and yet is often a guarded secret or so unknown that it causes eyes to glaze over.

The culture of a company combines, its communication, collaboration and innovation. It begins with a company mission statement. Should your company not have one, stop right here and work to create one (20 words or less). Your mission is a declaration of your vision, values, and who you are.

Look at successful companies and you will most often find a strong, transparent culture, that everyone knows. It is a first step to building effective teams. Look at the growth of a company and you find a direct correlation to business growth, employee, engagement, employee retention, job satisfaction and work performance.

As you grow your company and department, remember it is not just the skill sets you are looking to fill, it is about how people fit into your company culture, values and visions. Are they dedicated? Are they team players? Do they know and understand your company mission?

Associates in any organization enjoy working in a culture they believe in, respect and trust. Share your visions for now and the future. Looking to build greater success? Begin with a strong company culture at the forefront of where you are today and your visions for tomorrow.

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