August 26th is Women’s Equality Day. Women’s Equality Day commemorates the passage of the 19th Amendment to the U.S. Constitution, granting the right to vote to women.
The WBC Voice and the WBC Chair, Jackie Scheffer, decided to focus on Women’s Equality Day by going next-level and blogging about a new approach to investing; gender lens investing.
“We’re hearing more about gender lens investing today because there is a growing interest among consumers and investors to support gender equality as a fundamental human right,” Jackie VanderBrug, Investment Strategist in the Global Wealth and Investment Management Chief Investment Office (GWIM CIO) states.
“It’s not small, soft, and pink,” says Jackie VanderBrug. “It’s the deliberate integration of gender-based data into financial analysis, with the expectation of finding additional opportunities and uncovering and mitigating risks.”
Read on to find out how to enhance your investment returns. Gender Lens Investing