Then & Now: The Evolution of the Sports Bra

Have you ever thought about what life was like for active women before the invention of the sports bra? I, personally, took the thing for granted, until I saw ESPN’s mini-documentary on the subject earlier this year.

If you missed it, it’s worth 10 minutes of your time to watch: http://www.espn.com/espnw/video/16986423/

You’ll hear from three women – Lisa Lindahl, Hinda Miller and Polly Smith – about how they came up with the idea for the Jogbra. How before this invention, lots of women were simply didn’t participate in sports because it was either too uncomfortable or too embarrassing for them.

You’ll learn how the Jogbra came into popularity on the heels of Title IX, a piece of legislation widely considered to have had “a greater impact on American women’s sports than any other development in American history.” And how the sports bra just might be the next most important development for women in sports after that.

Pretty wild when you stop and think about it, right?!

The sports bra has been through quite an evolution since the Jogbra (just watch the ESPN video to the end to see what I mean). Nowadays, most women know the value of a good sports bra. And hopefully no girl is discouraged from athletic endeavors because she doesn’t have the right support.

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Today, a sports bra ad from Under Armor reminds the world that women are unstoppable. And it sure doesn’t hurt to feel comfortable and supported while you’re taking on the world. So kudos to the innovative ladies who invented the Jogbra. They saw a problem that was limiting women’s potential, and they invented a solution for us all. 40 years later, it’s nice to see how far we’ve come.

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